37% more accurate quoting on new projects in the first year

In design services a quote is a bet: you put a price on work whose scope you will only learn as you go. The studio placed that bet on the experience of two partners - and for years that was enough. It stopped being enough when the team grew and projects started coming in from segments where that instinct did not exist yet.

The data on what completed projects really cost did exist - in time tracking, in subcontractor invoices, in the history of scope changes. But nobody pieced it together, because doing so took longer than preparing the proposal itself. Every quote started from scratch, with the question "what does this remind us of".

The gap between what was quoted and what was worked only came to light when the project was settled. Lessons were written down, but they never made it back into the proposal process - the next similar quote was once again made from memory.

Omnira Offer starts where a project ends, not where a proposal begins. The first step was building profiles of completed projects: actual time by role, the share of subcontracting, the number of revision rounds, shifts in scope. All of it already existed in the studio's systems - the rollout was a matter of connecting, not retyping.

A new quote is built by comparison: Offer points to completed projects with a similar profile and shows how they actually ran - broken down into what usually slips out of a quote, such as revision rounds and post-handover work. The person quoting still makes the call, but starts from how projects really ran, not from an impression.

Every proposal records its assumptions. When the project ends, Offer sets them against what happened and the difference feeds back into the profiles - the proposal process learns from every settlement instead of relying on someone remembering the conclusions of a wrap-up meeting.

The measure the studio adopted at the outset is the gap between what was quoted and what was worked. The figure in the headline is the improvement in that measure after the first year, calculated on projects closed in both periods - and marked as provisional until the agreed case study is published.

The conversation with clients changed too. A proposal backed by the track record of similar projects holds up differently from one backed by conviction. The studio more often shows where the price comes from - and less often drops it under pressure.

Today, a quote for a new segment can be prepared by someone who has not run a single project in it. The profile of similar projects stands in for the instinct they have not yet had time to build.